Prime Property Auctions

The Challenge

Prime Property Auctions had an ambitious social media strategy and a growing editing team, two editors at the time, with a third joining. The problem was the same one that slows every growing content operation: too much time on repetitive production tasks. Cutting clips to format, adding captions, creating motion graphics. All done manually, for every piece of content, every day. The creative team was being used as a production line.

What We Built

We built a Claude-powered agentic workflow integrated directly with the editing team's software. When new footage arrives in the system, the workflow triggers automatically: it cuts clips to the correct format and duration, generates and overlays accurate captions, and applies motion graphic templates appropriate to the content. No manual input is required per video. The editors review the output, make creative decisions, and publish. The production mechanics are handled.

The Result